"ESSENCE", a diet corner for IIT Guwahati students (Branding, Corporate Identity and Systems Design)
DURATION: 1 Week
GUIDE: Anna Burger, GERMANY
PROJECT BACKGROUND
Anna Burger, a design professional from Germany conducted a workshop on branding and corporate identity. This Project was done as part of the one week workshop conducted by her.
PROBLEM
To design and conceptualise a food corner for students of IIT Guwahati.
PROCESS
Anna Burger, a design professional from Germany conducted a workshop on branding and corporate identity. This Project was done as part of the one week workshop conducted by her.
PROBLEM
To design and conceptualise a food corner for students of IIT Guwahati.
PROCESS
- Studied the target group poulation of the student of IIT Guwahati using surveys.
- Identified health consciousness as one of the needs from our study.
- Conceptualised a diet corner "ESSENCE" as a solution to improve health consciousness among students.
- Designed the complete brand identity including logo, advertisements, hoardings, menu cards, branded cutlery etc.
- Designed the ambience of the proposed diet corner.
- Designed the specifications for the working of the system in diet corner.